Most hair straightening treatments today cover and coat the hair using different kinds of dehydes such as Formaldehydes. This coat dissolves in salts therfore:

  • You won’t be able to bathe in the pool or sea/ocean
  • There is a need for special shampoo and hair products
  • The straightening treatment does not last for a very long period of time; also the treatment must be re-applied on all of the hair and not only on the roots.

Although the treatment is formaldehyde based, most of the hair designers will tell you that the treatment does not contain formalin. In fact they are right, since most of the substances from the formaldehyde family, only turn into formalin once coming in contact with cold water or heat.

Check the bottle for the following substances:

  • Formalin
  • Formic aldehyde
  • Methanol
  • Methylene glycol
  • Methylene oxide
  • Oxomethane

The coverage of the hair and roots in this technique usually involves fumes that are dangerous to inhale, also leaving the hair without enough oxygen to grow healthy. In order to renew the straightening- you must go through the whole procedure with full hair coverage- once again.

The OXO organic treatment is rinsed off completely before using the hair straightener. The treatment is permanent and the only maintenance needed is renewing the treatment on roots only. When straightening hair with the OXO treatment, client is free to color or bleach hair, and also bathe in the sea/ocean or pool. The hair will stay flexible and easy to work with.

Did you know?

Most of our daily used products contain formalin- from wet wipes to facial cream. Even companies that declare that their products do not contain formalin, can, by state law, contain a maximum quantity of formaldehyde, which usually ranges between 1%-2%

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