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Oxo Organic

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OXO developed a uniquely organic hair treatment to provide hair salons with a safe, permanent and clean flat iron processing that straightens curls, removes frizz, and restores damaged hair.



Provide your clients with a natural look result by applying the safest technique available and the only straightening product shampooed 100% off the hair before using the flat-iron.


Discover a new way to frizz-free, smooth, straight and shiny hair that is completely safe for you and your clients!Because It’s not if you do it, it’s how you do it.


‏OXO Organic is the new generation in smoothing that is a game changer for clean salons and a life changer for salon clients.

OXO Organic is an innovative way to safely and permanently transform coarse, frizzy, and curly hair to smooth, straight and shiny hair. There has never been anything like it before.

‏OXO Organic formula suspends the Internal Textural ‘Memory’ of the sulfur bonds and safely transforms it, giving the hair soft and sensual look and feel.

OXO Organic’s low pH formula contains no harsh chemicals, Formaldehyde, Ammonia or Sulfur and can be used safely on all clients. Unlike all type of straighteners, OXO Organic’s advanced formula poses no health risks, and preserves the integrity of the hair.

OXO Organic is gentle and safe. It is the only smoothing treatment that is shampooed out of the hair before it is straightened with an iron, eliminating vapors and polluting chemicals during the heating process.



‏After treatment you can color or even highlight your hair immediately.
There is no need to switch to any special hair products, just keep using your own.
‏All of this is possible with OXO organic because the hair remains strong, since the sulfur bonds have not been broken in the process but rather underwent a permanent change, for a permanent smooth, straight and shiny hair.


  • OXO is permanent and does not breakdown or dissolves.
  • No need to dry your hair – just wash and go.
  • Smooths and nourish all hair types.
  • You can safely & freely swim in the ocean or in the pool.
  • Nourishes dry hair, restores damaged hair.
  • Can be done during pregnancy and breastfeeding.
  • The renewal of the treatment is done only on new roots that grow.
  • Works for all hair types!