The OXO Organic Permanent Smoothing Treatment is an exclusive technique. Unlike any other offered in the market. Our treatment does NOT coat the hair with any aldehydes, chemicals that form into formaldehyde or any kind of coating, as it is 100% shampooed off the hair with hot water before using the flat - iron. The treatment does NOT break the sulfur bonds within the hair as no neutralizing is needed. SHOP NOW 00:0000:00 We developed our treatment using an organic molecule structure instead of manmade chemicals. Therefore: The smoothing treatment is permanent and does not breakdown or dissolve. No need to dry your hair - just wash and go. Use any shampoo you'de like. You can swim in the ocean or in the pool. Color, highlight or ombre right after the treatment. Nourishes dry hair, restores damaged hair. Can be done during pregnancy and breastfeeding. Works for all hair types.