The OXO Permanent Straightening Treatment is an exclusive technique, unlike any other offered in the market.
  • Our treatment does NOT coat the hair with any aldehydes, chemicals that form into formaldehyde or any kind of coating, as it is 100% shampooed off the hair before using the flat - iron.
  • The treatment does NOT break the sulfur bonds within the hair as no neutralizing is needed.
We developed our treatment using an organic molecule structure instead of manmade chemicals. Therefore:
  •  The treatment is permanent and does not breakdown or dissolve.
  • Easy lifestyle! Wash & go – No need to blow dry.
  •  Use any shampoo after the treatment.
  •  No worries working out or swimming in the ocean & pool.
  •  Color, highlight or ombre right after the treament.
  •  Nourishes dry hair, restores damaged hair.
  •  Can be done during pregnancy and breastfeeding.
  •  Works for all hair types.

OXO Professional certified membership comes along with

Certified Salon Showcase Sticker

Intoduction Shelf Board

Step by Step Online Information Guide

Instructional Videos and Tips

OXO Permanent Smoothing Treatment Ingredients

Aqua - OXO Organic treatment is made mostly of water
Charges the hair & inhibits the buildup of static electricity

Prolyquaternium - 10 anti - Freeze
Cetrimonium Chloride Antistatic, safe for use in 100% rinsed-off

Especialy for sensitive skin

Lavender Angustifolia Extract Antibacterial, anti-itch, anti-inflammatory

Thickening agent

Cetearly Alcohol Thick alcohol
Glycerin An organic and thickening compound

Active Agents
An agent that produces chemical reactions

Behentrimonium Chloride Penetrating the cortex helps reach into the sulfur bonds.
Trideceth - 12 Helps water and oil dissolve one into another.

Moisture & softness
Rich oils and minerals for hair nourishment

Theobroma Cacao Extract Moisture that never rinses
Paraffinum Liquidum Mineral oil
Argania Spinosa Kernel Oil Revive & rejuvenate

Synthetic - animal friendly

Butylphenyl Methylpropional Synthetic aromatic
Linalool Naturally occurring fragrances substance (lavender)
Synthetic Parfum

Materials breakdown inhibitors

BHT Antioxidant, prevents & slows down the deterioration caused by chemical reactions with oxygen.
Sodium Benzoate Organic Structure preservative Inhibits the chemical decomposition of the material by bacteria or other single-celled organisms.

Clamp material for hair allows the active
material to operate within the hair

Methicone Cosmetic Silicone
Amodimethicone Skin protectant
Peg - 7 Glyceryl Cocoate Cosmetic Silicone

Source for amino acids helps rebuild & repair cell structure

Hydrolyzed Wheat Protein Strengthening
Oxoacetamide Carbocysteine Amino acid compound with keratin
Hydrolyzed Keratin A protein which hair is made of
Hydrolyzed Rice Protein Significant provider of natural volume