Specialize in providing the most healthy and beneficial hair solutions.
Our permanent hair smoothing products are composed of the latest and most advanced formulas designed to straighten curly hair, remove frizz, reduce volume up to 100%, and restore damaged hair.
Discover a new way to smooth hair permanently
OXO smoothing treatments are 100% washable and are Shampooed off the hair completely before using the flat iron. Therefore, the treatment does not cover the hair with any kind of coating and prevents inhalation of dangerous substances.
- Swim in the ocean or pool
- Use any shampoo you like
- Tie and wash your hair right after treatment
- Just wash and go – No need to blow dry
- Color, highlight or ombre right after the treatment
- Can be used during pregnancy and breastfeeding women
- Style with or without heat activated tools
OXO try me kit – $169
Get the complete OXO try me kit and start straightening hair confidently at your salon.
Provide your clients with a natural look result by applying the safest technique available and the only straightening product shampooed 100% off the hair before using the flat-iron. The OXO Blond Edition rejuvenates and protects blonde & bleached hair while straightening and smoothing it.