OXO provides the most safest and healthiest technique to straighten hair - Featuring the first and only straightening product shampooed before flat-ironing.

Discover a new permanent hair straightening technique –

OXO straightening treatment is 100%  shampooed off the hair completely before using the flat iron. Therefore, the treatment does not coat the hair and prevents inhalation of dangerous substances.


  • Work with confidence. Take care of your health
  • Color, highlight or Ombre right after the treatment
  • Can be applied to pregnant and breastfeeding women
  • No need to shampoo client’s hair before applying
  • No smoke. No coat. No danger.
  • Easy lifestyle! Wash & go – No need to blow dry
  • Use any shampoo after the treatment.
  • No worries working out or swimming in the ocean & pool
  • Get a designable, healthy hair result
  •  Works for all hair types

Before & After



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Professional Straightening Treatment


The story behind OXO Organic – evolution of the Organic Straightening  Treatment

Working as professional hairdressers we encountered the hazards of performing straightening and Japanese hair straightening treatments to our clients on a day to day basis; the smoke irritating the eyes and mouth, breathing in the chemical fumes and coughing constantly. We kept going even when we could no longer breathe, we continued to work because we had to be professional. We went looking for a solution that would allow you to work without jeopardizing the health of our clients and employees. It took quite some time, and we had to think outside the box. Over the course of a year we tried and tested, strengthened, improved and maximized a new formula. What we discovered stunned us completely! Using the active ingredient within its natural form and without strong chemicals we have found the change we were looking for. A formula that you wash and shampoo 2-3 times before using the flat iron. This new formula  will completely improve your salon capacity and the lifestyle of the hairdresser and your customers. The rumor of an healthy smoothing treatment will spread and will increase your customers demand. We are happy to share the success with everyone – and you can be a sequel to our story. Like us, you will also be able to give your customers the best treatment and work with complete confidence and safety that you look for..