Our story

At OXO ORGANIC, we are driven by a mission to revolutionize the hair straightening industry, ensuring health-conscious practices while delivering flawless results. As a brand dedicated to professional hairstylists in the beauty and hair industry, we understand the health challenges you face while performing your craft and safeguarding both your well-being and that of your clients.  

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The Challenge: The Lasting Effects of Hair Straightening Procedures*  

Historically, hair straightening processes involved the use of chemical relaxers filled with toxic substances such as ethylene glycol, formaldehyde, and gluoxalic acid. These chemicals posed serious risks, including eye damage, chronic arthritis, long-term respiratory problems, and more. For many professionals, this presented an ethical dilemma—protect their health or provide for their families.  

Big industry players, driven by profit, failed to invest in medical technologies or innovative solutions combined with proper hairstylist education. This perpetuated the use of harmful products and left the problem unresolved.  

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 Our Solution: A Smarter, Safer Way*  

To break this harmful cycle, OXO ORGANIC developed a revolutionary hair straightening product after years of extensive research and development. This innovative solution has been recognized as a breakthrough in the haircare industry—not only for its ability to effortlessly straighten hair but also for ensuring the health of both users and clients.  

Our product is a true game-changer. It eliminates the toxic odors produced during the straightening process while preserving the health of the user and maintaining the natural or dyed texture of the hair. Furthermore, it allows hairstylists to color or tone hair immediately after straightening, with no waiting period required.  

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The OXO ORGANIC Advantage: Grounded in Cutting-Edge Scientific Research*  

What sets OXO ORGANIC apart is not just the advanced product itself but the dedicated team behind its creation. Our team of scientists, chemists, and haircare experts brings decades of experience in developing safe and effective products. We prioritize listening to the needs of professional hairstylists worldwide, ensuring that our products reach consumers with the highest levels of safety and performance.  

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A Commitment to Health and Beauty*  

At the heart of OXO ORGANIC lies an unwavering commitment to improving the lives of hairstylists and their clients. Our clients can feel confident knowing that our products are free from harmful substances like formaldehyde and PPD. With OXO ORGANIC, there’s no need to compromise health to achieve perfectly smooth, frizz-free hair.  

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 Our Vision: Transforming the Industry*  

OXO ORGANIC is not just a product—it’s a mission. We are changing the rules of hair straightening by creating a new path that prioritizes a healthier, more advanced future. We are building a world where beauty and health go hand in hand, equipping professionals with safe solutions and effective work methods.  

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Join the OXO ORGANIC Revolution*  

We invite you to join us on this transformative journey. With OXO ORGANIC, you can offer your clients perfectly straight hair in a way that protects both your health and theirs. Together, let’s redefine the standards of beauty and care in the hair straightening industry.  

*OXO ORGANIC: Because beauty and health should never be on opposite sides of the equation